History marketing

Anders Sjöman is head of communication and client projects at the Centre for Business History in Stockholm, where his team primarily helps companies with heritage management and history marketing.  A graduate of the Stockholm School of Economics, Anders has also developed online school solutions for EF Education in Boston, written teaching cases in Europe for Harvard Business School and worked as a pr-consultant in Sweden.

Anne Karell is the Managing Director of Antti Ahlström Perilliset Oy (www.perilliset.fi), a family holding company fully owned by the Ahlström Family. Anne holds B. Sc. (econ.), is Certified Business Coach and eMBA stud. Anne’s background is in investor relations and private banking. Anne’s and her team’s main responsibilities are to define owner strategy and to set the framework for governance and business operations (www.ahlstromcapital.com, www.ahlstrominvest.com) as well e.g., guarantee Ahlström family succession planning, communication between the owners as well Ahlström identity and culture.