Tapahtumat ja valmennukset / Kalenteri

History marketing

28
huhti

Aika
to 28.04.2022
Klo 16:00 - 18:30

Paikka
Helsinki / Zoom

Ilmoittautuminen
24.04.2022

Hinta
Maksuton

Ilmoittautuminen suljettu

Esittely

A company’s heritage is its key asset for the future – especially if you’re a family company. All members of the Nordic family business associations are welcome to join this seminar / webinar!

All companies build on what has come before – but never is that truer than for family companies, where each new generation has to decide what to keep and what to break with. How can an active use of corporate heritage – also known as History Marketing – help family businesses build for their future?  Anders Sjöman from the Centre for Business History in Stockholm shares some insights and experiences.

Anne Karell, Managing Director, Antti Ahlström Perilliset Oy will tell us about their identity project and why it's worth doing.

The event is moderated by Peter Therman, Hartwall Capital Oy. 

Kenelle

All members of the Nordic family business associations are welcome to join!

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  • Learn from experts

Ohjelma

April 28th (Helsinki time)

16.00-16.30

Welcome - coffee is served!

Only for live participants

16.30-16.45

Opening words

16.45-17.30

Keynote

Anders Sjöman, Head of communication and client projects, Centre for Business History

17.30-18.15

Case

Anne Karell, Managing Director, Antti Ahlström Perilliset Oy

18.15-18.30

Wrap-up

18.30

The event ends

Puhujat

Anders Sjöman

Head of communication and client projects, Centre for Business History

Anders Sjöman is head of communication and client projects at the Centre for Business History in Stockholm, where his team primarily helps companies with heritage management and history marketing.  A graduate of the Stockholm School of Economics, Anders has also developed online school solutions for EF Education in Boston, written teaching cases in Europe for Harvard Business School and worked as a pr-consultant in Sweden.

Anne Karell

Managing Director, Antti Ahlström Perilliset Oy

Anne Karell is the Managing Director of Antti Ahlström Perilliset Oy (www.perilliset.fi), a family holding company fully owned by the Ahlström Family. Anne holds B. Sc. (econ.), is Certified Business Coach and eMBA stud. Anne’s background is in investor relations and private banking. Anne’s and her team’s main responsibilities are to define owner strategy and to set the framework for governance and business operations (www.ahlstromcapital.comwww.ahlstrominvest.com) as well e.g., guarantee Ahlström family succession planning, communication between the owners as well Ahlström identity and culture.

Paikka

Helsinki / Zoom
Live event: Salomonkatu 17 B, 4th floor

Zoom link will be sent to participants before the event

Lisätietoja

Ia Poikulainen

tapahtumakoordinaattori

Asiasanat
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