CEO, Growth Tribe Academy, Finland
Anssi Rantanen is a growth marketing expert, serial entrepreneur, and public speaker. He is interested in the omnipresent shift towards a more digital and integrated world and has helped over 50+ companies implement and execute growth strategies during a 3-year career at Google. Anssi Rantanen has also founded 3 companies in the last 10 years. He is a growth coach for startups and corporates and is currently CEO at Growth Tribe in Finland, an education company that teaches companies the skills that they need in order to succeed. Growth Tribe is Europe’s first and leading Growth Academy. The company empowers people and companies to rapidly gain new skills in areas such as ‘data-driven growth marketing’ or ‘A.I. without code’.
Anssi Rantanen learned whilst at Google how the fastest companies in the world systematise their growth. His time at the company gave him a unique perspective on the future of growing companies. At Google, he worked closely with 40+ Finnish marketing organisations (from scale-ups to corporates), which gave him a unique birds-eye view of the growth capabilities and processes of companies today.
Rantanen believes that the future winners emphasize learning and self-directed teams. He’s noticed that many of the large companies lack the ability to take risks. “At the 100 000 employee size Google was still taking risks and being entrepreneurial was celebrated. There continuous learning was inherent in the culture, whereas most other corporates don’t embrace similar values” Rantanen says.